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THE WHY...

At c’est normal, we believe confidence is the foundation of creativity. When we feel secure in ourselves, we’re empowered to define normal on our own terms regardless of any standards or expectations.

THE WHAT...

This belief drives us to design adaptable clothing that feels like a second skin - flexible, comfortable, and ready for anything. We envision a world where people can live, work and explore without boundaries, connecting meaningfully with different cultures and communities along the way.

THE COMMUNITY...

Jon Olsson
Benjamin Ortega
Peter McKinnon
Carlos Sainz Jr.
Riley Harper
Janni Delér
Paul Ripke
Oskar Bakke
Antoine Trouchet
Elliot Grafton
Seb Delanney
Savage Sac
Klara Elvgren
Marcus Valeur
Warner Nickerson
Rickard Delér
Matilda Backe
Mio (Broiler)
Michaela Byggmark Delér
Arno Katzorek
Oliver Webb
Hans Olsson
Jens Byggmark
Airrack
Jennifer Sunnfors
Emilio Maglione-Fulco

A history of c'est normal vehicles

THE FIGHTER JET

Go big or go home. That's what our feeling was when we launched our first ever collection in collaboration with Onepiece. So it was pretty obvious that the natural thing to do was to brand a fighter jet in our signature camo with the c'est normal logo on it.

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THE G W/ no roof

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c'est normal x Bernico 52R Hybrid Speed yacht

The c'est normal 52R Hybrid is truly one of a kind all carbon speed yacht. Powered by twin 1550hp Mercury Racing engines (totalling 3100 hp) for when you're chasing records and going for speed. But, it is also powered by electric hybrid engines to give you up to two hours at less than 8 knots in completely silent electric mode.

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PORSCHE 993 GT2s Evo2

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MCLAREN 720s Novitec edition

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1988 Renault 5 GTE TYPE NORMAL

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