THE WHY...
At c’est normal, we believe confidence is the foundation of creativity. When we feel secure in ourselves, we’re empowered to define normal on our own terms regardless of any standards or expectations.
THE WHAT...
This belief drives us to design adaptable clothing that feels like a second skin - flexible, comfortable, and ready for anything. We envision a world where people can live, work and explore without boundaries, connecting meaningfully with different cultures and communities along the way.
THE COMMUNITY...
Jon Olsson
Benjamin Ortega
Peter McKinnon
Carlos Sainz Jr.
Riley Harper
Janni Delér
Paul Ripke
Oskar Bakke
Antoine Truchet
Elliot Grafton
Seb Delanney
Savage Sac
Klara Elvgren
Marcus Valeur
Warner Nickerson
Rickard Delér
Matilda Bakke
Mio (Broiler)
Michaela Byggmark Delér
Arno Katzorek
Oliver Webb
Hans Olsson
Jens Byggmark
Airrack
Jennifer Sunnfors
Emilio Maglione-Fulco
Noah Benjamin
Tom Kahler